FMC Keep the Change
Engaging Consumers Around the World
Fashion Makes Change first engaged consumers in 2021, joined by 50 major brands and retailers around the world. The point-of-sale campaign helped customers of participating brands and retailers play a part in supporting social and environmental impact by donating small change – the “round-up” of the purchases to the nearest dollar (or euro, or pound, etc.) in support of women in our global supply chains. The efforts continue and broaden, with the official recognition of an international Fashion Makes Change Day, each year on September 29th. In store, online, and through direct donation, consumers, brands and retailers engage directly to support the causes our industry rallies for in the name of more responsible business.
Exec Summary
A short program guide including an overview, participation details, communications, next steps and contact information.
Full Intro
Read the full Fashion Makes Change Intro deck for every detail – facts, figures, partners, how-to information, and more.
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Ready to go? We’ve made it easy. Download the Letter of Agreement, and join the industry in empowering women around the world through education.
Launch Partners
Want to get involved with our Keep the Change program?
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Current Support : Catalytic Funding for RISE
Accelerating a Global Agenda of Women’s Empowerment: One of the organizations Fashion Makes Change intends to support is The Empower@Work Collaborative, a joint effort of United Nations’ ILO-IFC Better Work, BSR’s HERproject, CARE International, and Gap Inc.’s P.A.C.E. program, that works to heighten the voices of women in global supply chains, providing education, advocacy and training to embed gender equity in all areas of work and accelerate a global agenda of women’s empowerment.
Frequently Asked Questions
What impact have you made?
The Keep the Change campaign previously took place in 2021 in partnership with RISE and saw 188,352 women receive workplace education and training, which led to:
Improved relationships in the factory between managers and workers.
Increased awareness of what constitutes unacceptable behavior and sexual harassment.
Less acceptance of gender inequality statements.
A greater sense of empowerment.
Where does the money go?
Funds are donated through Rockefeller Philanthropy Advisors and distributed to organizations who have established Women’s-support programs that focus on knowledge, skills, and networks benefiting women workers while helping establish gender equality in global communities.
How do I know this money is helping people?
We only work with established, well-respected programs, such as RISE, that are governed by some of the most respected NGOs in the world. In 2024 and 2025, we will be expanding our Keep the Change program, supporting women in factories as well as women on farms. Stay tuned for a campaign report to be released following the disbursement of funds and calculation of impacts.
What If I want to give more?
Please contact Info@fashionmakeschange.org for more information.
How else can I help?
Thank you for your wanting to be part of the solution for women across the global fashion supply network. Please contact us to find out how else you can help. You can also help us grow our impact by amplifying our message to your network.
What geographies are you working in?
Pilot programs led by our partner, RISE, have occurred in Bangladesh, Cambodia, China, Egypt, Guatemala, India, Pakistan, and Vietnam.
How are these women educated? What are they learning?
The programs that we partner with have designed learning modules on topics that address critical worker needs, such as health, financial planning, problem-solving, decision-making, and gender equality. Education generally takes place in the workplace, whether farm or factory, though training can also connect a woman to other resources such as banks or medical providers.
What do women have to do with climate?
Women are very attuned to the needs of their community and are likely to bring those concerns into business decision making. With an education, women gain greater control over how resources are used and family planning, which can directly impact the climate. Education also allows women to make more informed decisions about how to keep their families safe, and strengthens their ability to adapt as circumstances change. Additionally, women often have influential roles on farms. Education around best practices for water use, soil health, and biodiversity are critical components for building healthy, resilient communities. Please see our first report called the Missing Link for more information